Syracuse University's Premier fashion publication, rated in the list of Top 10 College Magazines by Teen Vogue.
Recruit and lead an executive board and 60-person staff ranging from editorial, graphic deisgn, styling, press realtions, video, fiscal, web and photography.
Created award-winning Zippedmag.net as a one-stop interactive space to browse all the current news in fashion with an experiential approach.
Lead brand collaborations with Bella Venice, Olipop, Montauk Country Mart, SDH Paints, and more
Awards
. Association for Education in Journalism and Mass Communication, Best Designed Magazine
Message from the judges; "Zipped is the winning design entry for a number of reasons. This issue of the magazine has a very innovative and well-executed design
The pages show a refreshing blend of cool aesthetics and functionality. The layout is clean and inspiring. The photos are excellent and manage to convey the
youthful spirit of the content in a fun and innovative way. The pacing of the issue is particularly noteworthy. It strike a perfect balance between variety and
continuity, keeping readers engaged from cover to cover. There is good use of white space and well-considered variety in the page layouts. The magazine is not
just fun to look at but also easy to navigate, thanks to its intuitive design. Overall, the issue embodies a modern and youthful spirit. It manages to keep the
reader engaged, with surprises on every new spread. It is a standout publication that should resonate with contemporary audiences."
The pages show a refreshing blend of cool aesthetics and functionality. The layout is clean and inspiring. The photos are excellent and manage to convey the
youthful spirit of the content in a fun and innovative way. The pacing of the issue is particularly noteworthy. It strike a perfect balance between variety and
continuity, keeping readers engaged from cover to cover. There is good use of white space and well-considered variety in the page layouts. The magazine is not
just fun to look at but also easy to navigate, thanks to its intuitive design. Overall, the issue embodies a modern and youthful spirit. It manages to keep the
reader engaged, with surprises on every new spread. It is a standout publication that should resonate with contemporary audiences."
. Society for News Design, Best-Designed Student News Website, 3rd Place
. Society of Professional Journalists Mark of Excellence, finalist for Best Affiliated Website
‘teenAGE’ Edition. Editor in Chief & Creative Director.
Spring 2024
Our Spring 2024 “teenAGE” issue explores the intricate bond between youth and social media, delving beyond influence on taste and style to how it shapes identities and impacts various aspects of life. It examines our generation’s significant imprint on the digital landscape, highlighting our obsession with capturing moments and the importance of being present. This exploration celebrates youth while encouraging reflection on past lessons, crucial for shaping our collective future as we transition into the real world. I hope this issue inspires you to reflect and feel nostalgic.
The latest Zipped Magazine along with related "teenAGE" related campaigns can be viewed at zippedmag.net
The latest Zipped Magazine along with related "teenAGE" related campaigns can be viewed at zippedmag.net
Creating ZIPPEDMag.net
Prior to starting this role, I knew I wanted to modernize the way we shared content with our college readers. In the past, Zipped's two facets of content stemmed from one print edition per semester and our Instagram page @zippedmag, which primarily promoted the print issue. However, given the digital-native nature of our readership, it was time to expand our web presence. Therefore, I laid out two digital strategies for the semester; creating more video campaigns to increase audience retention as well as traffic to print, and launching Zipped Magazine's first-ever website.
Having never made a website before, I combined my previous web strategy experience and many YouTube tutorials to create Zippedmag.net. Zippedmag.net serves as a one-stop interactive web space to browse all the current news in fashion with an experiential approach. The website features web exclusive stories dropping every week, in-person events followed by video coverage, brand collaborations, all past issues starting with the first-ever Zipped Spring 2014 edition, and more. I am beyond excited to continue expanding this new platform that heightens our average user experience.
On the website, you can also view a variety of video campaigns beginning from our Summer Breeze Social Teaser to our Fall Issue Launch Video. I directed these videos with our team to drive a new medium of storytelling and cause social disruptions, which overall increased our content's impressions by 50%, while upholding the magazine's values and bringing a fresh perspective to the brand.
“teenAGE” Edition Launch Video. Creative Direction and Production.
“Pixelated” Social Campaign. Creative Direction and Production.
“teenAGE” Social Teaser. Creative Direction and Production.
‘Movement’ Edition. Editor in Chief.
Fall 2023
The season’s theme “Movement” captures how fashion has evolved beyond aesthetics, becoming a powerful force in creating and uniting communities. The way we move through life is reflected in our choice of attire, forming bonds that extend beyond textiles and thread. This issue is a celebration of the diverse ways in which clothing exceeds from just being the way we dress to becoming a documentation of society, transcending geographical boundaries.
The latest Zipped Magazine along with related "Movement" related campaigns can be viewed at zippedmag.net
Magazine & Webstie Launch. Creative Direction.
created website, directed intro of launch video, edited and filmed remaining website clips, created gif promotion
Summer Breeze Social Promotion. Creative Direction.
summer’s over.. but we’re just getting started
Fall Tennis Campaign. Creative Direction.
Athleisures Newest Upgrade. Read the article.
Halloween Social Special. Creative Direction.
ZIPPED Magazine X Moody Magazine
Fundraising Events.
ZIPPED X FƎƎM at The Cage in collaboration with Bella Venice, LA based clothing brand | October 5, 2023
Social Channels.
Laid out digital strategies for the semester; creating more video campaigns covering brand partnerships experiential events, and the fashion climate to increase impressions as well as traffic to print.
instagram stories.
model call & brand idenity.
Zipped Magazine. Styling Team.
Spring 2022